Tuesday 29 May 2012

Global Shinto Exposure


The article by Boyd & Nishimura (2004) explores the contemporary anime film Spirited Away and its relationship with Japanese Shinto belief. The article establishes several important motifs surrounding Shinto belief with the understanding that modern portrayals in such popular anime films as Spirited Away serve a secondary purpose through their affirmation of ancient cultural beliefs within modern day Japanese citizens. The depictions of Shinto within Spirited Away serve two purposes upon both a global and local scale. Globally, the exposure to Shinto belief and practice upon the western world helps to promote cultural understanding and appreciation of eastern practices, through the popular medium of anime film. The efficacy of this medium becomes unquestionable when assessing anime popularity throughout all western countries, thereby providing the perfect method for gradual exposure of westerners to eastern spiritual belief. Secondarily, the article highlights the importance of cultural exposure on a local scale, through which locally, Japanese individually which might not have the knowledge or interest in Shinto belief, become exposed and educated, and further reinforced culturally, with their Shinto heritage. In the instance of the article, the global and local scales of Shinto exposure work commensurately in both eastern and western settings, allowing for cultural reinforcement within the east and cultural education within the west. 

References:
Boyd JW and T Nisimura. 2004. Shinto Perspectives in Miyizaki’s Anime Film ‘Spirited Away. Journal of Religion and Film, 8, 2.

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