When I ponder the question “why do cultures and
societies reject western cultural values and globalised media in favour of
local solutions”, I see this as not only applicable to eastern countries
rejecting the west, but on a global scale rejecting external influences in
favour of home grown values and media. What I mean here is the globalisation of
values and cultural influences is an important component of societal growth,
yet the retention and proliferation of these issues on a local scale,
particularly through media outlets, is also a vital component of ensuring local
identity remains in continuance. With so many external influences distorting
and manipulating identity, not only in an eastern context, ensuring local
broadcasting and locally produced media, particularly centred on local cultural
issues, is a means of protecting this identity. Cultures who still may wish to
remain exposed to globalised media might to a lesser degree allow such global
media a presence within the society, yet preferentially allocate local media a
greater degree of exposure. To completely disallow global media influences and
remain reliant upon local solutions may even be to the detriment of the
culture, as through this an enclave is effectively formed and whilst local
culture is retained, the global presence becomes rejected.
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