cRapitalism

When one considers the divergence in lyrical context found by comparing modern and ‘early’ rap music it is hard to avoid making mention of such names as Tupac and Biggie Smalls. Both existed in a time where the commodification and commercialisation of rap and its artists was albeit nonexistent. Their lyrics were raw, explicit and context driven, often drawing from personal perspectives and experiences in an effective storytelling fashion. There was a drive towards promoting ones trials and tribulations through rap and allowing all who heard to experience and understand such issues from the point of view of the artist. It would appear that through the commercialisation of rap music, such an aim is longer evident within the lyrics. It seems as though there is rendition after rendition, collaboration upon collaboration within the industry resulting in a flood of so called ‘rap music’, all which is effectively a desperate all in cash grab with a hope to capitalise on consumer want. The push is no longer there to express oneself through rap lyrics, the storytelling aspect is non-existent. All that we have now is the rush to promote the newest hit, gain the favour of the masses and line ones pocket as deep as possible.